Becoming Her

Style For Founders Ready To Take Up Space

Personal style as an asset.

Rooted in strategy, designed to support and expand life and business.

this is more than 'just clothes'

Style can either expand you or hold you back.

What you wear is a powerful signal — to others, and to yourself.

Personal style isn’t just aesthetic. It’s alignment, psychology, and strategy in motion


Let’s make sure you feel magnetic and supported as you lead, build, and take up space.

This isn’t about dressing louder.

I’m not here to create clones, costumes, or cookie-cutter capsule wardrobes.

I don’t believe in ‘add a blazer for power,’ chasing trends, or dressing for a persona you have to maintain.

Because the most powerful style isn’t performative. It’s aligned..


It’s about dressing in a way that feels true — and sustainable — for the woman you’re becoming as you lead.

My Why

Of course I love style — the creativity, the beauty, the joy of getting dressed.

But my deeper mission is helping women find the sweet middle ground…

Where they’re no longer pulled around by trend cycles, scarcity marketing, or overconsumption
and instead build wardrobes with intention, clarity, and self-trust.

It’s genuinely a pleasure to witness the shift that happens when an already incredible woman finally feels held by her wardrobe.

Work With Tina

Apply For Private Styling

explore whether this support is the right fit for your next season.

Work With Tina

SIGNATURE SUPPORT

Private style containers for women ready to feel grounded, clear, and fully themselves.

.01

STYLE STRATEGY SESSION

Clarity, not more clothes.

A private 90-minute style strategy session to bring your wardrobe back into alignment.

Together, we’ll map out what works, what causes friction when getting dressed, and uncover which pieces and styling techniques will best close the gap in your approach to styling.

Leave feeling grounded and confident in your style direction.

“I feel heaps clearer about my style and how I can leverage clothes in my content and business.”

Courtney, Brand Designer

.02

STYLE STRATEGY & CURATION

Remove the guesswork.

This is strategy, plus the wardrobe translation.

A high-touch session and personalised outfit guide to help your style catch up with your evolution.

We’ll use the style strategy session to build a wardrobe direction and I will deliver a personalised guide that feels immediately wearable and supportive of your goals.

.03

SIGNATURE STYLE INTENSIVE

The full reset.

This is my most immersive private container.
Designed for the season where your wardrobe needs to catch up with your identity.

Over six weeks, we’ll do the deeper work:
clarifying your style foundations, editing what no longer fits,
and rebuilding a wardrobe that feels coherent, intentional, and truly yours.

This isn’t just about a new aesthetic.

It’s an identity reset —
expressed through shape, fabric, proportion, and presence.

You’ll walk away with a wardrobe, style and identity that feels like home again.

In Their Words

THE SHIFT

From “nothing to wear” to grounded confidence.

I left my session with Tina feeling heaps clearer about my style and how to leverage clothes in my business. Instead of getting stuck in outfit decision spirals, I now understand how to use colour, shape, and pattern to dial different parts of my style up or down, while still feeling like myself. It’s going to completely change the way I show up on camera, at work, and in everyday life.

COURTNEY B.

Your style shift goes here 💫

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Your style shift goes here 💫

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Your style shift goes here 💫

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